Zoo is a Paris-based design studio founded in 2013. We provide creative and art direction in the fields of art, design, cultural institutions and brands. We believe in strength of plain ideas and in necessity of a clear language. Feel free to contact us, it will be a pleasure to meet you.
Anton Seder, Fantaisies & Ornements
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Musées de Strasbourg
2017
23 x 33 cm, 84 pages
On the occasion of «Laboratoire d’Europe, Strasbourg 1880–1930» Musées de Strasbourg publishers asked us to design the book Fantaisies et Ornements, dedicated to an incredible series of decorative sheet created by Jugendstil artist Anton Seder (1850-1916).
Musée d'Orsay
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Musée d'Orsay
2023
Art Direction, Visual identity, Type design, Guideline, campaign, print, digital
The Musée d'Orsay is dedicated to artistic expression from the period 1848-1914. With an annual attendance rate of 3.5 million, it is one of the world's most prestigious cultural institutions. We won the contract for the complete overhaul of its visual identity, in partnership with Designers Unit for the signage. Our project promotes a contemporary interpretation of the museum's artistic expressions, by defining a clear, readable and engaging visual language. We defined a global, coherent approach for all print and digital communication media, including signage. We designed an exclusive, bespoke typeface: Orsay Elzevir. This typeface is a contemporary reinterpretation of the typographic evolutions from La Belle Époque, and conveys the energy of the artistic period to which the Musée d'Orsay is dedicated.
Courants Verts
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Fondation EDF Group
2020
Posters, flyer, display, motion, etc.
For the first time in France, a large-scale exhibition that brings together international artists committed to the ecological fight: Joseph Beuys, Barbara and Michael Leisgen, Lucy and Jorge Orta, Sarah Trouche, Nicole Dextras, Jéremy Gobé, Nathan Grimes, etc.
We designed the communication campaign for this manifesto exhibition, which reminds us that art plays a role in this climate change by acting on the imaginations and proposing new stories. Curator: Paul Ardenne, image ©Sarah Trouche.
Château d'écouen
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Château d'Ecouen, National museum of Renaissance
2020
Program, guide, editorial, signage, booklets, etc.
Owned by a great Renaissance lord, Anne de Montmorency, the Château d'Ecouen [located 20 kilometers north of Paris] has housed the National Renaissance Museum since 1977. With all of the internal teams, we have redefined the overall image as well as the visual identity system of this Château-Museum with its exceptional collections: one of the most prestigious decorative art sets of the 15th, 16th and 17th centuries!
We define an assertive visual register that gives this unique cultural institution a tone that is both sensitive and didactic, inspiring and engaging.
MOCO Montpellier Contemporain
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MOCO Montpellier Contemporain
2019
Logotype, stationery, gtemplates, guidelines manual, signage, website, posters, leaflets, goodies, etc.
MOCO Montpellier Contemporain is a pioneering artistic project led by Nicolas Bourriaud. It is an artistic ecosystem bringing together the School of Fine Arts - ESBA MOCO -, the contemporary art center MOCO Panacée and the MOCO Hôtel des Collections, new location dedicated to international collections exhibitions. We have designed a global identity system including full graphic guidelines, the signage of the three places, the website and the campaign creatives - local and national - dedicated to the launch of this new artistic institution.
La Colline des Arts
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11 museums in Paris 16th district
2021-2023
Visual identity, logotype, Print, pictogram
Following the example of Berlin's Museuminsel or Vienna's MuseumsQuartier, eleven cultural institutions located on the Colline de Chaillot have joined forces to form La Colline des Arts network. We designed the logotype and the cartography of this network, as well as various communication campaigns.
R.Burman photography
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Rid Burman
2019
Website
Website for fashion photographer Rid Burman. Always on the move, Burman works between Paris, New-York and Mumbai, constantly exploring new ideas, new places, drawing on the abundant inspirations of his Eastern and Western philosophies. His new website that we designed gives them pride of place. Code by Tristan Bagot.
37 Quai Branly, Paris
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Musée du quai Branly - Jacques Chirac
2020
Restricted consultation, proposal not retained.
The musée du quai Branly - Jacques Chirac asked us to think about a communication campaign that will give new impetus to this prestigious cultural institution. We have decided to refocus communication on the privileged setting of the museum: the garden and the architecture specific to the identity of the place, in the heart of Paris. We proposed to keep the emblematic hook "Where cultures dialogue" by associating it with the address of the Museum "37, quai Branly, 75007 Paris", as an invitation, a reference to travel and dialogue. Associated with images from five continents, the lush garden, works and objects from all eras, the Parisian address of this institution creates a powerful contrast.
In a more convincing, more human and more lively visual spirit, we have chosen a more transversal approach by showing the incredible richness and diversity of the collections: contemporary art, photography, everyday objects, etc. The idea is to create new links with the contemporary world and current creative disciplines in order to reach a wider, younger and more connected audience.
Basquiat à la Fondation Louis Vuitton
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éditions Gallimard / Fondation Louis Vuitton
2018
24 x 32 cm, 324 pages
Reference catalog designed together with Gallimard publishers for the unique exhibition at the Fondation Louis Vuitton, covering the painter’s whole career, based on 120 defining works. The catalog includes a survey of Jean-Michel Basquiat’s work from 1980 to 1988.
I love the Centre Pompidou
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Centre Pompidou
2017
15 x 21 cm, 100 pages
To celebrate the Centre Pompidou’s 40th anniversary, we were commissioned to design a book dedicated to the different architectural facets of this «big urban toy», created by Renzo Piano and Richard Rogers.
Rero Via Negativa - Skira
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Skira Paris
2020
22 x 32 cm, 208 pages, preface par José Manuel Gonçalvès. Hot foil, embossing, natural coton paper.
Intriguing, luminous, rich in modern and transgressive poetry, Rero's works have been presented at the MAC / VAL, the Center Pompidou, the Vasarely Foundation, the Grand Palais and the MAC Bogotá.